Whitelabelling¶
Trove is a full white-label SaaS platform. The storefront, all recipient-facing experiences, and transactional emails are fully brandable per vendor. The back-office, payment forms, and authentication remain platform-level and are not vendor-branded.
What is Whitelabelled¶
| Element | Whitelabelled | Notes |
|---|---|---|
| Storefront visual design | Yes | Logo, banner, colours, site icon |
| Storefront content | Yes | Banner text, headings, short descriptions |
| Storefront domain | Yes | Custom domain (e.g. gifts.mybrand.com) |
| Storefront subdomain | Yes | Auto-generated slug (e.g. mybrand.trove.com) |
| Transactional emails (sender) | Yes | Custom from name and from address via SMTP |
| Transactional email templates | Yes | Brand colours, logo, and content |
| Google Analytics | Yes | Per-storefront GA tracking code |
| Gift redemption experience | Yes | Fully branded, recipient-facing landing page |
What is Not Whitelabelled¶
| Element | Notes |
|---|---|
| Admin portal | The central Trove admin interface is a shared, unbranded internal tool |
| Authentication flows | Login, 2FA, and account activation emails are platform-level |
| Payment forms | Stripe-hosted payment pages are not vendor-branded |
| System error pages | Standardised across the platform |
| Platform infrastructure | API, order processing, and background workers are shared |
Storefront Customisation¶
Brands customise their storefront through the Admin Portal. Configuration options include:
Visual
- Logo upload
- Banner image
- Site icon (favicon)
- Primary, secondary, and accent colour
Content
- Banner text and heading
- Short descriptions
Delivery
- Available delivery methods per storefront (Deliver Direct, Email Link, Create a Link)
Fees
- Fee transfer mode: None, Half, or Full (whether platform fees are absorbed by the brand or passed to the customer)
- Custom fee label
- Fee combine toggle
Features (via storefront settings)
- Gift notes on/off
- Stock level display
- Discount code display
- Scheduled delivery
- Phone/email display per delivery method
- Video message toggle
- Stock thresholds
Access
- Password protection (for invite-only or internal storefronts)
Analytics
- Google Analytics tracking code
Domains¶
Each storefront supports two domain options:
| Type | Example | Notes |
|---|---|---|
| Auto subdomain | mybrand.trove.com |
Generated from the storefront's URL slug |
| Custom domain | gifts.mybrand.com |
Verified via a DNS CNAME or TXT record |
Both fields are unique across all storefronts on the platform.
Transactional Emails¶
Each vendor can configure a custom SMTP connection so all platform emails are sent from their own domain and sender name:
- Custom SMTP host, port, and encryption (None / TLS / SSL)
- Custom from name and from email address
- SMTP password stored encrypted via AWS KMS
- Active/inactive toggle with last-tested timestamp
Email priority: Vendor SMTP → Storefront SMTP → System default SMTP
This means emails appear to recipients as coming directly from the brand, with no visible reference to Trove.