Q1 2026 OKRs¶

Objective 1: Ramping Up Trove Adoption and Re-establishing the Outbound Machine¶

#	Key Result
KR1	40 live brands by end of Q1; 23 new live brands
KR2	23 new brands with projected $10M GMV for 2026; $2M GMV from existing 17 brands
KR3	Successful pilot/initial brands for Q1 seasonal holidays (1x CNY, 2x EID) - 1 CNY live brand (Joaquim + warm leads), 2 EID live brands (key being Bateel)
KR4	Successfully re-explore Smartlead automation for generic brand outreach + adoption of white-glove approach for key whales

Month 1

KR1/2: End of Feb 19 total live brands. Gained 2 more in Jan. Pacing needs to be 2-3 a week in Feb.
$200k GMV added from 2 live brands in Jan. 2% of target.
KR3: Pilot with Honeyspree for CNY on 5th Feb. No EID yet.
KR4: Started being set up again, will be ready by mid-late Feb once new inboxes/domains are warmed up. White-glove still to be done more deeply - Canva website mock-ups and demo storefronts made.

Month 2

KR1: No new brands live in Feb - currently 18 live. New target set for 15 live (including one Whale) in March - 33 in total end of Q1.
KR3: Pilot didn't go forward with HoneySpree. EID non-responsive Bateel - this was not something we outreached.
KR4: Smartlead operational - tweaking and refining but had first positive response. For all positive responses, storefront to be created and shared in the response.

Month 3

KR1: No new brands live in March - currently 18 live, 24 in onboarding, 30 in proposal. New target set 3 in the final week of March.
KR3: N/A
KR4: Smartleads not working. Keep tweaking and refining.

#	Key Result
KR1	Written up How-tos, processes and SOPs - required processes and SOPs written up and listed following compliance documents as the initial list and updating how-to guides
KR2	Written up compliance documents and policies
KR3	Improved deployment streamline - review deployment process, server deployment and overall pipeline; ensure correct setup, logging with switch to DuploCloud
KR4	1 large function completed (storefront update) - complete one large revenue-unlocking function from start to finish
KR5	Testing process refined and documented - improve and add back automated testing and document the overall process for testing, logging and completing bugs

Month 1

KR1: Not begun writing them up yet.
KR2: Investigation into platforms/tools to help with this has begun.
KR3: In progress, noticeable improvement but just at the beginning still.
KR4: Designer to be locked ASAP, 3 options being currently explored. Approx 2 weeks behind where we'd ideally like to be.
KR5: To be commenced post KR1.

Month 2

KR1: Underway, has begun work on this.
KR2: Vanta conversation is on hold, this month to decide which direction we take.
KR3: Improvements still taking place - continuing to optimise.
KR4: Due to delayed commencement of work, won't be finished in Q1. Receiving first review from designer first week of March. In the absence of this, worked through a handful of roadmap items/requested features.
KR5: Testing blitz to take place early March.

Month 3

KR1: In progress - How-tos done, SOPs and Processes still being worked on. Team to help write these up.
KR2: Vanta on hold still.
KR3: Continuous improvement.
KR4: Dev hasn't started on this. Laura to provide wireframes and full design by end of March.
KR5: Complete - just finalising small bugs and changes. 8 items in review.

#	Key Result
KR1	Elliephant platform updates completed - remove all user access, switch AWS hosting, hide login/registration, remove all gift cards apart from WOGI, remove dormant clients/vendors/products
KR2	Trove marketing site v2 completed - update to website still using Lovable, adding new pages and optimising for SEO/AI SEO
KR3	Key assets and socials changed/announcement made - Trove LinkedIn page, LinkedIn switched to Trove, Elliephant made a sub product, new copy, logos switched, announcement post made

Month 1

KR1: Put on hold due to discussions about selling Elliephant. All gift cards excluding WOGI have been disabled.
KR2: Latest version of website completed, SEO optimised.
KR3: Trove LinkedIn page switched over. A secondary Elliephant account made. Trove LinkedIn post targeting 5th Feb for the announcement.

Month 2

KR1: Will take place in March with the roll-back.
KR2: To assess keyword rankings to improve SEO later in March/April. Explore the storefront generator for website/outbound (Johnny + Josh).
KR3: Announcement post happened in Feb. Everything switched over except for email logins/calendar invite sending.

Month 3

KR1: Marketing site switched, platform updates to be completed. Aim to have fully rolled back by end of April (dev side).
KR2: v3 now in place, SEO/GSEO via Lovable - April.
KR3: Primary domain to switch to gotrove.ai.