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What is Trove

Trove is a white-label corporate gifting SaaS platform that enables brands to create fully branded online storefronts where their customers can send gifts to multiple recipients. It handles the full gifting lifecycle - storefront creation, product management, multi-recipient ordering, payment, fulfilment, and gift redemption.

The Problem We Solve

For brands, corporate gifting at scale is operationally painful. Without a dedicated platform, it means building custom solutions from scratch, managing bulk orders through spreadsheets and email, and stitching together payment, shipping, and fulfilment manually. Trove removes that entirely - giving brands the infrastructure to run corporate gifting directly on their own website, connected to their existing product catalogue and fulfilment systems.

For gift recipients, the experience is often impersonal and confusing. Trove gives recipients a simple, branded gift-claiming experience via a unique email link - with visibility on what they're receiving, delivery tracking, and the ability to send a thank-you note back to the sender.

Who Uses Trove

Role Description
Vendor / Brand Admin Companies using Trove to run their own branded gifting storefront. They manage products, storefronts, orders, and recipients.
Gift Recipient Individuals who receive and claim or redeem gifts sent through a Trove-powered storefront.
Trove Administrator Internal Trove staff with platform-level access across all vendor accounts.

SaaS Model

Trove is a SaaS platform with white-label capabilities. All brands run on shared infrastructure with their own branding applied - custom domain, colours, logo, and transactional emails. Vendors are onboarded onto one of five subscription tiers:

Beta / Bronze / Silver / Gold / Platinum

How a Brand Gets Started

Onboarding is tracked through a structured setup flow with the following steps:

Step Description
1. Branding Upload logo and set brand colours
2. Subscription & Payment Choose a subscription tier and configure a payment method
3. Storefront Create the first storefront
4. Product Import Add products manually or import from an existing ecommerce platform
5. Bank Details Configure the payout account for order proceeds

Each step has a status of Pending, Completed, or Skipped. Brands can return to incomplete steps at any time.

Order Flow - Brand Perspective

  1. Brand sets up their storefront, adds products, and configures shipping and payment settings
  2. A customer visits the storefront and adds products to their cart
  3. The customer enters recipient details - either manually or via CSV upload
  4. The customer selects a delivery method and configures gift settings (note, digital card, scheduled send date, etc.)
  5. The customer pays via Stripe or invoice
  6. The brand receives a vendor order notification email
  7. The brand (or their third-party logistics provider) ships physical gifts to each recipient address
  8. The brand updates tracking information per recipient
  9. Recipients are notified and can redeem or claim their gift
  10. The brand monitors order and redemption status from their dashboard

Order Flow - Recipient Perspective

  1. Recipient receives a personalised gift notification email with a unique redemption link
  2. Recipient clicks the link and lands on the gift landing page
  3. If "Gift of Choice" is enabled, they may select a product variation; otherwise they see a pre-selected gift
  4. Recipient clicks "Accept Gift" - this triggers the redemption and updates the order status
  5. Recipient optionally submits a thank-you note back to the sender
  6. Recipient receives tracking information as the physical gift ships
  7. Recipient can view a digital card or eCard if one was included with the order