Full marketing site to be completed before the end of Q3 (V1 live, V2 completed in July, V3 completed by September with pages/content built out for SEO)
KR2
Customer promotion and communication schedule created (newsletters, webinars TBD, social media content, information blogs)
KR3
Seasonal calendar mapped out with concurrent marketing plan - APAC gifting calendar with large ticket events and marcomms plan (Mooncake Festival, Diwali)
KR4
Target vendors mapped out to engage with Trove solution
V2 is up now. Needs some brands added once live as V2.5. V3 September still tracking.
First week August: Create mockups of how a brand can include the button to subdomain on their site (website, social media, newsletter, email signature). Onboarding email ready to send.
July: Mooncake festival content being prepared, brands split between Johnny, Mason and Sheree across Asia.
Events: Online Retailer, Retail Fest Asia (July), industry specific events planned.
Month 2
Skeleton for V3 has been fleshed out and Mason will start adding pages throughout the month.
Key marketing material has been created (storefront guide placement/email templates done).
September: building out customer-facing Looms/FAQs/go-live emails.
Seasonal: Mooncake changed tact to Christmas focus given timing. Mapped out all major markets/vendors for Christmas - this is sole focus for remainder of year.
Month 3
Marketing site: de-prioritised, once case study section is live we will get it done.
Note for Q4: create base storefront templates for brands (Christmas, CNY, Diwali).
Focus only on Christmas for September/Oct - reached out to >500 brands.
Develop a refined Ideal Customer Profile (ICP) - map out target segments (obvious gifting companies, non-obvious retail gifting, potential channel partners), create targeted messaging for each segment
KR2
Expand B2B Gift Card Management Strategy - identify top 5 potential large retail brands for B2B gift card solutions, develop integration approach, create pitch deck
Segmented customers/brands in ClickUp for obvious companies - complete.
Look at non-obvious in September ready for Nov/Dec (e.g. Nike, Adidas).
Discovery on how we distribute gift cards at scale from the brand.
Working on developing relationships post events: agencies, ecommerce solutions (Maripost, BigCommerce, Adobe/Magento).
July platform activity: KWM doing repeat campaigns again, IXOM doing Christmas again, Tennis Australia resigned, Rockwell outreach, Flywire ongoing, Giift live but not ordering.
Month 2
Doubling down on key ICPs with strong PMF (hampers, gifting, food and drink companies).
First session on mapping out the storefront has taken place as a storefront type.
Full focus on Christmas now. Begun mapping brands to key markets and started outreach. Revisit CNY in Q4.
Platform activity: Rockwell confirmed. No more Achievers.
Month 3
ICP mapped out well. Need to work more critically at how to get in touch with ICP (cold call, direct email, LinkedIn, WhatsApp messaging).
B2B gift card on hold as other priorities are coming up.
Partnership ecosystem on hold - waiting for product readiness.
Seasonal event working well - Q4 focus for Christmas/CNY/Diwali.
Platform: Switched gift cards off, Christmas outbound in progress. Have turned off Giift.