Q4 2025 OKRs¶

Objective 1: Trove is Fully Set Up by Brands and Enabled to Start Processing Live Orders¶

#	Key Result
KR1	Checklist complete/sent (including proactive storefront placements) and second go-live meeting booked with all brands in pipeline/early access confirmed
KR2	Reactivation sprint - re-engage 100% of warm leads plus top 150 ICP brands from the ~850 relevant list with a 3-channel sequence (email, LinkedIn, phone/WhatsApp)
KR3	End of October: 15 live, 10 onboarding, 10 EA confirmed. End of November: 25 live brands. End of December: $100k revenue, $2.35M GMV
KR4	Pacing towards $175,000 revenue from Trove in Q4. Roughly $5M GMV

Month 1

Checklist working well and being shared with customers. With recent improvements not 100% necessary to onboard with customer (although still preferred).
Reactivation sprint: ~850 brands engaged (contacted or made contact) but only X% contacted more than once.
From week of 11th onwards: full focus on pipeline conversion rather than engaging new cold leads. Planned to begin CNY + EID outbound from mid-Nov onwards.

Month 2

Checklist proactively shared where relevant.
75-80% of brands engaged and reached out to at least 3 times.
6th November: 5 live on website, 18 onboarding and 15 EA confirmed.
End of November goal remains 25 live brands on websites and GMV/Revenue goals the same.
2 December: 16 brands live, 17 onboarding, 20 EA confirmed.
2 December: GMV $36,000 AUD processed so far ($5.5k for endota implementation).
New goal reset: Minimum to double current status to $72k. Stretch goal for $100k GMV.

Month 3

$430k GMV achieved by end of December.
3 live brands with no live orders.
8/13 had >5 orders. 61.5%.
Not using the abandoned cart data effectively and only got it once it was too late.

#	Key Result
KR1	Existing features completed and live: Pay via invoice (week of 13th), Discount module (coupon codes, cart discounts, product discounts), Demo site
KR2	New features: API solution (started development in October), Shipping postcode rules (started development in October)

#	Key Result
KR3	No reported repeat bugs of previously fixed items
KR4	Measurable reduction in the number of reported bugs based on Q3
KR5	Reduction in the severity of reported bugs - little to no bugs during customer checkout and transaction process

#	Key Result
KR6	Proper and full documentation completed by mid-October
KR7	Solution in place by end of October for server management and support coverage
KR8	Nov/Dec: no server issues, 100% stable and no significant disruptions

Month 1

Had a two week (20th-31st) adjustment due to a testing blitz helping with urgent bug fixes and stability challenges. A noticeable improvement since this was done.
2-3 week delay to existing feature timelines. Has recommenced as of 6th November.
Pausing the API solution until we have a confirmed paying customer given its ~$15k per year at the lowest entry level.
Bugs: >95% are new bugs (some repeat bugs occurring). Starting from November onwards, should be a reduction MoM on bugs being reported.
Server: Still missing documentation, SSL items remain outstanding.

Month 2

Urgent bugs and feature updates for live brands taking priority and delaying things.
Pay via invoice + demo is live.
Discount module will be live 3rd-5th of Dec.
Language + shipping module mapped out.
Bugs: First 3 weeks still bug heavy, however last week has been smoother. New bug ticketing format has been helping and largely used.
Server: November much more stable than October. New company being onboarded as of December 2nd.

Month 3

Discount module still yet to go live.
Other items have begun progress including language and shipping.
December was still bug heavy, the team has been working on this during first week of Jan.
Had a major issue with a push to live site without being approved, causing a series of bugs. This has been addressed and won't occur again.
Started onboarding with DuploCloud in December, dev site is now through them with production to follow. Much improved process and workflows.

#	Key Result
KR1	Zero YoY churn from 2024 customers. Key accounts: IXOM, Rockwell, Hitachi, INFUSE, Anteriad, Silvesterfuller, Flywire, Intensify, Go Markets, Flowing Bee, and all others based on Q4
KR2	All pipeline (HubSpot) and database/CRM outbounded with comms about doing Christmas campaigns end of October

Month 1

Still need to reach out to all brands but the larger ones are locked in as of start of November.

Month 2

All brands reached out to and re-engaged. All major ones are renewing and in progress.

Month 3

Strong renewal with all major accounts re-purchasing.
Mason sent out newsletter (no responses). Plan to send a newsletter with Trove live brands list to our database on Klaviyo.