Q1 2025 OKRs¶

Objective 1: Increasing Our Pipeline of Customers for the Current Platform¶

#	Key Result
KR1	100 cold outbound per week to targeted accounts with x number of positive responses (insight gained into their gifting and/or customer signed up)
KR2	Map out relevant industries, companies and key accounts to target them and get the insights - including mapping this out to current customers
KR3	Engage with prospects at the right time with the right messaging
KR4	Being product ready - 10 brands by end of Q1
KR5	Having relevant products and brands for upcoming events - map out top brands (i.e. Lululemon, Aesop etc.) for dual approach (existing marketplace and white label)
KR6	Marketing site and landing pages with a plan in place for marketing content and collateral to roll out across channels
KR7	Partnership channels: 3 new customers generated through partner channels - Smart Recruiters and FoundU webinar, co-promotion with partners

Month 1

Target industries mapped out, conducting cold call sessions 3x per week. Trialing the leave voicemail email follow-up.
Want to target 100 per week as goal by end of the month with 2-3 weekly positive responses.
Still some customers to receive gift - emails of 'what's on your radar for 2025' have gone out.
Product ready: Is there a workaround with some of these brands (discount codes/affiliate programs vs needing an integration)?
FoundU webinar planned for late March.
Giift and Pay.com.au have resurfaced this month and could both be a new source of orders.
SRAI should also come through as a rewards partner for their pharmacy loyalty program.

Month 2

March call targets: focusing on Smart Recruiters - 3-4 positive (meeting booked, insight gained, referral given) calls per cold-call session.
Product ready: Johnny, Sheree and Mason to onboard 2 missing vendors (olive oil, flowers, local swag in Singapore etc.). End of month to start whitelabel outbound based on finalised designs.
So far no new customers - big focus on Smart Recruiters.
Sheree to look at social media engagement of Smart Recruiters posts and reach out to relevant people.
SRAI meeting in place.
After Smart Recruiters: build similar FoundU and Enboarder list for outbound.

Month 3

Unsuccessful in ability to boost pipeline. Two main efforts tried: 1) mapping out whale customers and 2) SR customers for the new partnership. Seems to be shrinking budgets, being a 'nice to have', and needle in a haystack to find the right company at the right time.
Some progress made with onboarding more vendors.
Pushed hard on SR - will continue to do so into April.
Sheree to continue reaching out to social media leads.

#	Key Result
KR1	35 early customer conversations and buy-in with existing or new vendors about whitelabel by end of February - all conversations recorded with an AI tool and worked off a script (pain points, tech, pricing, product preference etc.)
KR2	March: spent on consolidating insights and learnings from beta group - particularly important to feedback loop with design and development team

Month 1

30 conversations completed so far, all AI recorded with a script.
Ready to share insights on design and MVP in mid Feb (ahead of schedule).
1st meeting with Josh to go through this and then feedback to CJ on the design front.

Month 2

33 conversations had so far with 14 beta customers keen to go.
By end of the month start outbound to get beta group higher. Aiming for 25-30.
All feedback provided to Josh and CJ and designs are being finalised.
Pricing this month to be provisionally worked out so we can start onboarding brands outside of our network.

Month 3

#	Key Result
KR1	Complete documentation
KR2	Complete UX and UI
KR3	Main admin area finished
KR4	Database structure in place
KR5	Ideally have vendor admin area complete
KR6	Jan: Full Arcanys team in place by end of January - clear roles and responsibilities of dev team

Month 1

Documentation: completed and turned into a living document.
UX and UI: 50%.
Database structure: nearing completion.
Kent and Kennedy formally joined the team on Feb 10th and are starting. Good initial early progress and on time with expectations.

Month 2

Overall on schedule and on time for quarter objectives.
Documentation is completed. Database is completed.
UX and UI: >50%. Structure of build has changed since we set goals - working more in modules. Overall slightly ahead of schedule and not yet run into roadblocks.
Erik with new and updated estimated timeline.
Kent and Kennedy doing well and getting into a good rhythm.
Mark has had his first week in March.
Current platform: Not yet started on current shopfront or backend clean-up of products.

Month 3

UX and UI: Design is still lagging behind.
Still slightly ahead of schedule for the modules.
Kent and Kennedy still going strong and Mark has improved as the month continued.
Current platform: See above - no updates.