Q1 2026 Targets¶


Period	January - March 2026

Primary Target¶

Metric	Target	Result
Total live brands by end of quarter	40	18 live, 24 in onboarding, 30 in proposal
New live brands	23	1 new brand live in Q1
GMV from new brands (projected 2026)	$10M	$200k GMV from 2 live brands in January
GMV from existing 17 brands	$2M	-

Account Mix¶

Segment	Target	Notes
Whale accounts	1 (included in March target)	No whales live by end of Q1
Mid-tier brands	22	18 live total by end of quarter
CNY seasonal pilot	1 live brand	Pilot with Honeyspree did not proceed
EID seasonal pilot	2 live brands	Bateel non-responsive

Leading Indicators¶

Indicator	Target	End of Quarter
Smartlead automation operational	Re-established	Operational but still tweaking
White-glove approach for whales	In place	Demo storefronts created, approach still developing
Brands in active onboarding	-	24
Brands in proposal	-	30

Notes¶

The quarter ended significantly below the 40 brand target. No new brands went live in February or March. The revised target of 33 total live brands set in Month 2 was also not met. Smartlead was operational by end of Q1 but performance was inconsistent - continued tweaking required into Q2. Rebranding from Elliephant to Trove was in progress throughout the quarter with full rollback targeting end of April.