Q2 2025 OKRs¶
| Period | April - June 2025 |
| Team | Company Wide |
| Theme | If you don't ask you don't get! |
Objective 1: Launch Early Access of Trove Before the End of Q2¶
| # | Key Result |
|---|---|
| KR1 | All modules up to and including gift redemption are completed (product management started April 2nd) |
| KR2 | Full documentation completed for smooth uptake: support, onboarding, knowledge base, platform/tool for support and feature request communication |
| KR3 | Pricing 1-pager (internal document) |
Monthly Status¶
Month 1
- Product module close to completion, a week ahead of schedule. Shipping started 2 weeks ahead of schedule - overall ahead of schedule.
- Documentation: Tool decided as Zoho. Documentation to be started in May. Support needs to be separated into two (Trove and Elliephant) to avoid confusing users.
- Pricing document not yet started. Onboarding plan and documents to be finalised in May.
Month 2
- On track to have everything completed except for the integrations by the end of Q2.
- Will be able to showcase live environments for prospective customers and get early access stores set up.
- Main documentation is in progress and on track to be completed pre early access launch.
- Customer Success onboarding guide/1-pager to be completed in June.
- No pricing 1-pager needed for now given simple pricing can be communicated via email.
Month 3
- Did not launch by end of Q2. Decision was made to not launch half-baked with several key components not ready yet.
- Pending Shopify integration to go-live until we begin onboarding - targeting mid July. Absolute latest end of July.
- Documentation: 100% completed other than the ordering modules.
Objective 2: Completing New Marketing and Branding for Trove Launch¶
| # | Key Result |
|---|---|
| KR1 | Decide on name (decided: Trove) |
| KR2 | Branding and style guide |
| KR3 | Domains and company assets updated |
| KR4 | Internal tools and systems updated to Trove (where appropriate in Q2) |
| KR5 | Updated website - new domain, with images and relevant marketing information |
| KR6 | Social media - acquire assets and domains, personal LinkedIn changes, determine new channels and appropriate marketing per channel |
Monthly Status¶
Month 1
- Name decided. Domain alignment reached (gotrove and mytrove).
- No immediate changes needed to internal tools and systems in Q2 - to be reconsidered post launch. Email aliases can be created for Trove emails.
- Update on signatures once logo and branding finalised.
- Website: to be completed in May.
- Social: Exploring LinkedIn handle change. Elliephant can be kept as main LinkedIn pushing new product Trove, with a view for it to be the sole channel in the future.
- Marketing timeline (ClickUp) made with deliverables and timings for rollout in May-June.
Month 2
- Branding guidelines completed.
- Domains and social media handles acquired.
- On track based on marketing timelines.
- Exploring giving each brand a unique star badge for launch.
- Personal LinkedIn banners need updating.
- Initially set up on LinkedIn: Trove set up as a product under Elliephant for Q3, to be reviewed end of Q3 into holiday season.
Month 3
- V2 of Trove website nearing completion - basic version is complete.
- LinkedIn sub-product approved.
- Will be launching with the star concept.
Objective 3: Nailing GTM for Trove¶
| # | Key Result |
|---|---|
| KR1 | Clear plan and approach: 2 whales ($1M+ in annual ordering) with buy-in, who are invested and building with us, with a view to fully roll out for Q3-Q4 |
| KR2 | Identify top 100 APAC whales for outbound efforts |
| KR3 | 20 fully committed brands ready to go who don't require any customisation for the go-live |
Current Platform GTM Activities¶
- No churn from last year's Q2 (Australian Open, Quantium etc.)
- Identify upsells and keep on top of all current customers to drive spend
- New revenue and outbound to be driven from SR
- Giift + any other possible partners
Monthly Status¶
Month 1
- Plan for whales and dolphins plus pipeline built out in ClickUp.
- Identify top 100 APAC whales for outbound efforts - still to be done.
- Next step: get commitment from brands so we know they are ready. Starting from 0 as of end April. Aim in May to start getting commitments - target 20 commitments by end of May.
- Platform: No more SR outbound - pushed hard on this during Q1 with no return. Full focus on Trove for outbound now. KWM and Quantium continue for this quarter. Aus Open looks promising to continue.
Month 2
- Bateel, JB and Endota are potential friendly whales. Endota looking promising, other 2 have stalled. Plan to re-ignite those once live.
- For larger whales, hold off until Q3 for outreach once we have live customers.
- Top 100 whale list to be completed by end of June.
- As of June 5: 14 early access - 2 custom, 2 WooCommerce, 10 Shopify. Planning a physical mail gift for all go-lives on brand.
- Platform: Quarter at $70k so far with new customers Tracksuit and recurring business from Quantium, KWM, Appetiser, IXOM. Giift fully ready to go. Flywire approved the custom work for China campaign.
Month 3
- 17 early access customers confirmed. Excellent effort given we are pre-launch and nothing to demo yet.
- Whale list in progress, top 100 completed and segmenting based on major holidays.
- Platform: $75k on Elliephant platform for Q2. AO renew and other clients like KWM, Quantium, Flywire etc. Be more discerning about what projects we take on and adding value and charging more.